Want to get (more) clients?
Read this entire email if you want to get more clients (or your first client) for your coaching business.
As I mentioned last week…
The first step to generating leads, selling your offers, and getting clients is developing your brand strategy.
And this starts with identifying your purpose:
“What do I stand for?”
“What do I stand against?”
“What would I do for the rest of my life and never get bored of it?”
If you haven’t already done so… go grab a notebook and spend 10-20 minutes answering these questions for yourself.
This makes everything else MUCH easier.
(We’ll dive deeper into developing the rest of your brand strategy during our live “5 Keys to Growing Your Coaching Business” training next week).
Now here’s the next step:
Creating your customer journey.
Once you’ve defined your brand strategy - you need to figure out how you’ll build awareness and convert your audience into clients (who can then promote your business FOR you).
Let me give you an example.
Let’s say you have a high-ticket coaching program ($10,000) that helps people add $30k MRR to their business.
How do you start getting clients?
First you need a lead magnet.
> Maybe it’s a 10-minute video showing how you grew your OWN business to $30k MRR
> Or a case study from a client who scaled to $30k MRR in 7 months
> Or a sales call template that helps you close leads at 50+%
Whatever it is…
Your lead magnet is an important step for attracting your future clients.
So now here’s the question:
How do you actually CONVERT these people into paying clients? Here are just a few ways:
> sales call
> live webinar
> video sales letter (VSL)
But which one is RIGHT for you?
It all depends on how you best show up. Don’t just copy the sales strategy that works for everyone else.
> Maybe you love working with people - you can offer free strategy calls (and make your pitch at the end)
> Maybe you don’t have a lot of time - you can do a live webinar or set up a VSL.
> Maybe you can’t stand being on video - you can write a long-form sales page (or emails/newsletters that direct people to your offer).
If you do this right - you won’t ever have to worry about getting coaching clients again.
Now to help you even further…
During this training we’ll cover several essential topics including (1) developing your brand strategy (2) how to build out your customer journey and (3) how to automate the whole thing.
The goal is to help you get clients and scale your business.
(Did I mention it’s completely free to join?)
You can click here to register:
>>> https://raylendavis.easywebinar.live/event-registration
Hope to see you there!